3 Reasons Your Business Needs a Blog Today!

What is the highest ROI for Your Business Online?

Get your business a blog.  Setting up a blog is one of the cheapest and most effective ways to promote your business and expand your customer base. 

Blog = High ROI

However, just setting the blog up will not be enough to get the dramatic results and profits that everyone ultimately wants.

Here are 3 ways you can use your blog to build and promote your business:

1. Keep People Informed

Particularly in today’s economy, if you don’t correspond, people will assume you’re gone.

Make sure everyone knows you’re around and ready to leap into action whenever they need you by posting updates, tips and even sales information on your blog.

2. Develop a Rapport

People are more likely to work with people they feel an affinity for.  – Kelly Hill, VP Social Media

Now, you probably don’t have time to develop a meaningful friendship with every potential client.


However, corresponding via a blog – especially if you allow user comments and occasionally respond to them – develops a feeling of trust between you and your readers.

When it’s time for them to find someone to work with in your business arena, you will already be a trusted name for them to turn to.

3. Amp Up Sales

Feeling down about your bottom line? Get the attention of all your customers at once and ramp up your sales with a great insider’s deal for your blog readers.

Readers will feel special, and those considering work already, will probably jump at the chance to get your product or service at a bargain.

In the space of just a few minutes of posting, you’ve boosted your business and every reader feels positive about you and wants to work with your company.

So where will you find the time to blog?  Let us do it for you!

Ask about our Blogging Services and we’ll custom design a package that’s a perfect fit for you and your business.

In the spirit of “Special Deals for our Blog Readers’ -
==> Call us now at 877-870-4455 and mention “Blog Reader VIP Special” to get you $497 OFF our regular package pricing!

Learn More about Blogging and Content at Executive-Experience.com 

Executive Experience 

Mythbuster: Top 3 SEO Myths

As Search Engine Optimization (SEO) continues its rapid evolution, beware three recurring trends that can actual do your business a disservice rather than a promised service!

First, ensure that the SEO company that you’re looking into doesn’t use a “one size fits all” technique. There is not one right way to do SEO; each website is unique, and so should be its SEO approach. The approach for a high profile doctor’s office should be very different from that of an interior design firm! Your SEO consultant should inform you of what is to be expected during your engagement and also customize articles, blogs, links, forum posts, etc. to make your website stand out in your industry.


Second, SEO is not as simple as copying what larger, successful SEO companies have already done. Because SEO is constantly evolving, so should be your SEO provider; make sure that they are up to date on trends and ideas.

Finally, cheaters don’t come out on top! Make sure that the SEO services into which you’re looking are not just copying the spam techniques of companies that are looking to try and gain dominance through phony links and spam. The search engines will eventually catch up and you will be out of luck.

Be sure to tell your SEO consultant what topics you would like to blog about or write articles for, and read the copy to make edits before final publishing. Also, inform them of which forums and online communities you would like to have a membership in or affiliation with, making sure that is it closely related to your industry or target niche. Keep on the lookout for the honest, above-board SEO consultants and you will see lasting results with which you can be proud.

Executive Experience 

Creating Linkable Titles and Blogs - Getting the BIG Links

Links are widely seen as the most important element in achieving high search engine rankings for webpages. The best links are from very popular websites that enjoy heavy traffic volumes. However, getting links from these websites is far from easy.
While it is possible to exchange links or to buy links from lower-ranking pages, the most popular websites generally avoid such practices. Since they already have large numbers of readers and high position on search engine results, they do not want to sell links as they could get penalized if caught. Most of these sites make enough money from advertising and are not willing to either sell or exchange links.
So how can web masters attract links from these popular sites, and in the process raise their own visibility on search engines?
Generally speaking, the way to attract links to your web site is to create content-filled pages and a website with a strong focus. Popular websites are often looking for other great content that they can link to. Your job is to provide such content. In the process, you can build mutually beneficial relationships with the high-ranking sites. You provide content that their readers will enjoy, while they provide links to your site to help improve your own search engine rankings.
Here are some tips on how to create content that others sites will find appealing.

• Provide easy to read, concise articles. Make sure the articles are formatted and written in a style that you find easy to digest. Many web surfers are looking for sources of information that can be scanned quickly and where knowledge can be rapidly absorbed. Break up paragraphs into no more than a few sentences and use plenty of sub-headings. Add clickable links, images and videos when possible.
  
• Break the news. Of course, this may not be possible in most cases. However, you might be able to offer an early analysis of news especially in situations in which there is a lack of information. By compiling different sources together, you can often unravel questions that web users are looking for. One secret to find out what’s on people’s minds is to check out high-rated stories on micro-blogging sites, for example, Twitter’s trending topics.
  
• Keep your focus. If you are discussing your business, for example, don’t include other subjects on the same page. Also you should try to create a web site with a specific focus that offers lots of resources to people who are interested in that subject matter.
  
• Strong titles. One of the best ways to attract people to your site is by using eye-catching titles for your web pages. Titles are considered “hooks” that draw readers in to digest the entire article. Always keep the titles as short as possible, while still getting the point across. Repeatedly reread your title to see how you can shorten it even further. Research has shown that shorter titles are more effective. Then you will have to make sure that you hook the reader. You will need to word the title so it instantly attracts the eye, and creates a compulsion to read further. Just imagine that you are the reader and try to create a title that would attract your interest.

Once you have created good content, you can begin to attract a site’s or blogger’s attention in a number of ways. For example, you can leave comments on target websites with your own site as part of your signature. You can also leave track backs when linking to other sites so the target site or blog can find your articles.

Executive Experience 

How Blogs Can Help Your Business

Web site development is often focused on selling products or scheduling appointments. What business owners rarely consider when creating a Web site is how to sell themselves.
The benefits of selling your personality are endless. For one, it increases the trust and authority you have in your field. For another, it brings people in to find answers to problems, not just products - which can eventually bring whole new audiences into your business. For another, it helps to boost your search rankings. Plus, it's fun.
Increase your online reputation
By blogging, you can prove to worried visitors that you know what you're talking about. This helps put potential clients at ease, increasing their comfort with your ability to help them. It also sets you apart from other businesses in your area. By talking about your area of expertise and answering questions from visitors right on your Web page, you're not giving away a service for free - you're creating a level of authority and trustworthiness that you could never achieve with a traditional marketing campaign.
Bringing in a new audience
If you blog regularly enough to develop a good online reputation, people will take your recommendations seriously. That's how blogging most directly translates into an increase in clients. By discussing new products in your blog - and providing quality information to help customers decide what's best for them - they will trust you and your site when they decide to order those products or to schedule an appointment. Linking to your own Web site for services and products is a great way to get people and search engines to notice those pages.
Blogging for search ranking
By creating a natural posting schedule for yourself, you keep your Web site current and fresh, which search engines will reward with a higher ranking. It means the site is relevant and active. But each time you post, you'll also pique the attention of other bloggers and Web sites, who might link to your post and comment on what you have to say. These quality links from other high-ranking sites will be noticed by search engines: Since other trustworthy sites are trusting you, search engines will consider you a more authoritative, trustworthy site.
Keep in mind that you shouldn't use every blog post to sell a product or service. That can transform your online reputation from one of a knowledgeable expert into an online salesman, undercutting your trustworthiness. Search engines don't like this, either. Instead, post when new services are available, or if the service is directly relevant to a question or topic you are writing about. Never be afraid to post to your own services, but don't include a sales pitch in every post.
It's fun
Finally, for a lot of people, blogging is simply fun. You might come to see it as a convenient way to weigh in on the issues of your business and to clear up misconceptions in the marketplace. You also might find it nice just to have an audience that shares your pain when your favorite baseball team loses. Your blog should be focused on your area of expertise, but don't be afraid to share other passions with your readers. If you come across as a well-rounded human being, you'll be rewarded with trust and enthusiasm.
Blogging isn't for everyone. If you hate writing and are very shy, it might not be for you. But for people who are willing to take the leap, Blogging can bring back a host of rewards, both financially and personally.

Executive Experience 

Does PageRank Matter?

Lately Google has been trying to tell Webmasters not to worry about PageRank.
The problem is, no one's listening. The logic of search optimization says that PageRank is still an important part of marketing your practice online; the higher quality your PageRank, the more prestige, authority and clients your page will attract.
But does PageRank matter to your cosmetic surgery practice? There's no one-size-fits-all answer. It depends on the competition in your area, what you do on your site, the size of your practice and your current PageRank.
Are you selling Ads?
As a cosmetic surgeon, you may not be particularly interested in generating revenue through advertisements. That's a large part of what PageRank means in terms of online revenue. But it's not everything.
For other purposes, such as your site's ranking in search results, Google says PageRank, along with around 200 other determining factors, contribute to your where your page is listed for any particular keyword. Having a higher ranking means more profit if you're selling that keyword.
Are you in a competitive area?
If you're in a highly competitive area, a low PageRank might be cause to worry. You want your site listed as close to first as possible. Every rung lower means lost clients and opportunities. However, you might rank higher on other keywords. If this is the case, you should make sure you are focusing on your keywords with laser-like precision in order to guarantee a boost in your listings, even if your general PageRank isn't as high.
Are you the only practice in your area?
If you are in a less competitive area, page rank may not be as competitive, either, particularly on local searches, which are the most relevant for your kind of business. For this kind of practice, there's no real benefit to be gained from watching your PageRank like a hawk. You might find that, over time, you are the top search result for particular keywords in your area without even trying, just by creating an active and useful Web site for your practice. Ironically, you can boost your search engine ranking while still losing your PageRank, so long as you build up a good quality network of links to your site.
The Big Picture
Google is where your practice will find the vast majority of its online traffic. It's a trusted brand and that carries over to your site: A top page ranking can feel like an endorsement of your practice. This goes a long way to establishing trust with a customer.
But any plastic surgeon needs to ask: Is the energy I'm putting into keyword rankings and PageRank coming back to me? The difference between a top-ranking and second-ranking site probably doesn't translate to that many sales, especially with something such as cosmetic surgery, where patients will do a lot of preliminary research before committing to a particular practice. Patients won't just stop on one page and make up their minds.
This is why PageRank might not be a crucial factor for cosmetic surgery practices. You want patients to find you, but most practices won't see a tangible benefit from a search ranking beyond the first page of search results. Instead, the money you could spend on optimization for PageRank might be better invested in making clear-cut, quality content that potential clients can learn from and understand.
In the end, it's up to you to determine what benefits PageRank can bring to your practice. Hopefully, this article shed some light on what it really means.

Executive Experience 

Link Building Techniques & Tips. How blogging can get links to your Web site

You've built a Web page, and you are looking to attract new readers and clients. One of the best ways to do that is to attract the attention of people who already have those readers - and that means getting other bloggers to link to you.
One way to do this is to run your own blog on your own Web site. This can be a risky strategy and isn't for everyone, but if you are someone who has an engaging personality, blogging can draw attention to your site in ways few other strategies can. Just follow a few simple tips.

1. Be unique.
   Perhaps you have a unique perspective on your practice. Or perhaps you're really into baseball. Either one of these is an excellent topic for a blog post, so don't be afraid to mix these subjects up in your blog. By creating a real online personality, you build a connection with readers that will let customers know you are someone they can really connect with and trust. This can help other bloggers find you and engage in a conversation, generating links.
   
2. Engage other blogs.
   Is there someone else online with whom you strongly agree? Or, better yet, strongly disagree with? Let it be known. The controversy might make it worth talking about, helping you get links back to your own site and bringing your name up with people who may not have heard it. Keep it professional and light and you'll generate interest instead of bad press. If there's new laws, regulations or taxes that will have an impact on your practice, talk about it. Maybe people will disagree - that's OK. You're getting talked about, and you may get some free press..
   
3. Get listed.
   You can either buy ads specifically for your blog, or just get your blog listed in online directories, such as Blogarama (http://www.blogarama.com). Driving this kind of traffic to your blog means traffic for your site - which means more potential customers, higher search rankings, and more readers.
   
4. Link to others, and get linked by others.
   Some sites may not be involved directly with your practice, or cosmetic surgery, but might be interested in medical technology, reconstructive surgery, or even medical law. Touch on these subjects on your blog, find other blogs that are interested in these peripheral topics, and link to them. Then shoot them an e-mail in return - and suggest, subtly, that they might return the favor.
   
5. Use social media.
   If you're blogging, use Twitter to let people know when you've updated. Make a fan page for your blog on Facebook. Make sure your blog puts out an RSS feed so people can know when you've posted new content. All of these will generate more hits to your Web page.
   
6. Provide information.
   By creating content as a medical expert and practitioner, you are in a position to answer a lot of questions. You may think you are giving away a valuable service, but for many, it can be more beneficial to be seen as an online expert who can answer questions and provide interesting resources for others. This kind of reputation builds trust and prestige for potential clients.

Using these tips, you can safely wade into the world of blogging, and enjoy the benefits it can provide.

Executive Experience 

Promote Your Website and Your Celebrity

Your online celebrity is important to promoting yourself and your company. What is celebrity? Celebrity is simply being the expert in your field or industry. Take full advantage of the Internet as a tool and spread your knowledge to those in search for what you have to offer. The world wide web can be a tangled and complicated place if you are not sure where to start. However, I'm here to tell you a few easy and helpful tips to get your information to a key audience while creating links to your website.

First, write a review of your business or some of your products. Let people know how good it is and how they too can get a piece of the proverbial pie... Post reviews on free sites such as GoArticles.com & EzineArticles.com.

Second, use your blog. If you don't have a blog, you can create one for free at Blogger.com. Use your blog to post information about yourself, your expertise, your products, your company, anything and everything. Then "ping" your blog regularly by using a service such as Pingomatic.com so it gets picked up quickly and regularly by search engines.

Third, join popular marketing forums such as WarriorForum.com and contribute frequently to other popular user's threads. Be sure to go into your forum profile and edit your "signature." Make a signature to that includes your website address and any slogan lines or a link to your product reviews. That way every time you make a post, anyone who sees it will see your signature links and potentially click through. Use the old "curiosity killed the cat" theory as they say...

Fourth, once every four weeks post a Press Release by using PRWeb.com in which you include a favorable review of yourself, your expertise, your business, or your products along with any links to your site or products. If you pay them a small fee, they will guarantee that your press release is picked up by all major search engines, potentially sending you thousands of visitors.

Fifth, if you have an email list of newsletter subscribers that have opted into receiving emails from you, send them an email about your website and your company. You can opt to send monthly updates or just send updates as they happen.

If you follow these simple steps, you will see a dramatic increase in the visitors to your website and the conversion of those visitors to paying customers. To your success!

Executive Experience