Web site development is often focused on selling products or scheduling appointments. What business owners rarely consider when creating a Web site is how to sell themselves.
The benefits of selling your personality are endless. For one, it increases the trust and authority you have in your field. For another, it brings people in to find answers to problems, not just products - which can eventually bring whole new audiences into your business. For another, it helps to boost your search rankings. Plus, it's fun.
Increase your online reputation
By blogging, you can prove to worried visitors that you know what you're talking about. This helps put potential clients at ease, increasing their comfort with your ability to help them. It also sets you apart from other businesses in your area. By talking about your area of expertise and answering questions from visitors right on your Web page, you're not giving away a service for free - you're creating a level of authority and trustworthiness that you could never achieve with a traditional marketing campaign.
Bringing in a new audience
If you blog regularly enough to develop a good online reputation, people will take your recommendations seriously. That's how blogging most directly translates into an increase in clients. By discussing new products in your blog - and providing quality information to help customers decide what's best for them - they will trust you and your site when they decide to order those products or to schedule an appointment. Linking to your own Web site for services and products is a great way to get people and search engines to notice those pages.
Blogging for search ranking
By creating a natural posting schedule for yourself, you keep your Web site current and fresh, which search engines will reward with a higher ranking. It means the site is relevant and active. But each time you post, you'll also pique the attention of other bloggers and Web sites, who might link to your post and comment on what you have to say. These quality links from other high-ranking sites will be noticed by search engines: Since other trustworthy sites are trusting you, search engines will consider you a more authoritative, trustworthy site.
Keep in mind that you shouldn't use every blog post to sell a product or service. That can transform your online reputation from one of a knowledgeable expert into an online salesman, undercutting your trustworthiness. Search engines don't like this, either. Instead, post when new services are available, or if the service is directly relevant to a question or topic you are writing about. Never be afraid to post to your own services, but don't include a sales pitch in every post.
It's fun
Finally, for a lot of people, blogging is simply fun. You might come to see it as a convenient way to weigh in on the issues of your business and to clear up misconceptions in the marketplace. You also might find it nice just to have an audience that shares your pain when your favorite baseball team loses. Your blog should be focused on your area of expertise, but don't be afraid to share other passions with your readers. If you come across as a well-rounded human being, you'll be rewarded with trust and enthusiasm.
Blogging isn't for everyone. If you hate writing and are very shy, it might not be for you. But for people who are willing to take the leap, Blogging can bring back a host of rewards, both financially and personally.
Executive Experience
The benefits of selling your personality are endless. For one, it increases the trust and authority you have in your field. For another, it brings people in to find answers to problems, not just products - which can eventually bring whole new audiences into your business. For another, it helps to boost your search rankings. Plus, it's fun.
Increase your online reputation
By blogging, you can prove to worried visitors that you know what you're talking about. This helps put potential clients at ease, increasing their comfort with your ability to help them. It also sets you apart from other businesses in your area. By talking about your area of expertise and answering questions from visitors right on your Web page, you're not giving away a service for free - you're creating a level of authority and trustworthiness that you could never achieve with a traditional marketing campaign.
Bringing in a new audience
If you blog regularly enough to develop a good online reputation, people will take your recommendations seriously. That's how blogging most directly translates into an increase in clients. By discussing new products in your blog - and providing quality information to help customers decide what's best for them - they will trust you and your site when they decide to order those products or to schedule an appointment. Linking to your own Web site for services and products is a great way to get people and search engines to notice those pages.
Blogging for search ranking
By creating a natural posting schedule for yourself, you keep your Web site current and fresh, which search engines will reward with a higher ranking. It means the site is relevant and active. But each time you post, you'll also pique the attention of other bloggers and Web sites, who might link to your post and comment on what you have to say. These quality links from other high-ranking sites will be noticed by search engines: Since other trustworthy sites are trusting you, search engines will consider you a more authoritative, trustworthy site.
Keep in mind that you shouldn't use every blog post to sell a product or service. That can transform your online reputation from one of a knowledgeable expert into an online salesman, undercutting your trustworthiness. Search engines don't like this, either. Instead, post when new services are available, or if the service is directly relevant to a question or topic you are writing about. Never be afraid to post to your own services, but don't include a sales pitch in every post.
It's fun
Finally, for a lot of people, blogging is simply fun. You might come to see it as a convenient way to weigh in on the issues of your business and to clear up misconceptions in the marketplace. You also might find it nice just to have an audience that shares your pain when your favorite baseball team loses. Your blog should be focused on your area of expertise, but don't be afraid to share other passions with your readers. If you come across as a well-rounded human being, you'll be rewarded with trust and enthusiasm.
Blogging isn't for everyone. If you hate writing and are very shy, it might not be for you. But for people who are willing to take the leap, Blogging can bring back a host of rewards, both financially and personally.
Executive Experience
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